Main Page Sitemap

Last news

The Analysis of Beauty and the Beast Movie
Rose Cottage, where Beauty and her family settle after the father's financial downfall, and the nearby town and its residents, as well as the opulence of..
Read more
A Book Review on The Night
October 14, 2011 age 13, teen, 13 years old Written by movierocker, february 24, 2012 age 12, what's the story? Many times, as the tents within..
Read more

Most viewed

Mildred Pierce, Pleasantville, and On the Beach

Outsourcing E-Business Owner's Equity Paper Environmental Analysis Obsession: a persistent disturbing preoccupation Project on Dell company Marketing Research Financial Statements The Catagorization of Death of a

Read more

The Fundamental Laws of Chemistry

Atoms of different elements may combine with each other in a fixed, simple, whole number ratios to form compound atoms. Cut it in half. Introduction

Read more

Obesity - Contributing Factors

Wang, Guijing; Dietz, William H (2002 "Economic Burden of Obesity in Youths Aged 6 to 17 Years: 19791999", Pediatrics, 109 (5 e81, doi :.1542/peds.109.5.e81 The Surgeon

Read more

Cultural Evolution

A natural selection process can occur whenever certain abstract conditionsthese days often expressed as differential reproduction with inheritanceare met. Once we acknowledge the possibility that learning

Read more

The Grrapes of Wrath Not Sweet Enough

We were treated to lunch at La Falaise and drank Causse Marine wines. A clean spot is available for a dollar a week, along with hot

Read more

Critically evaluate Eriksons psychosocial theory

The understanding of human nature is the concept that there is a set of inherent distinguishing characteristics, including ways of thinking, feeling, and acting that all

Read more



the McDonaldization of Society (1993). Make up your own mind. Fast food is not necessarily good food - in fact, McDonald's food is extremely unhealthy and the taste is average and bland. It goes on and. 2, contents, aspects edit, ritzer highlighted four primary components of McDonaldization: Efficiency the optimal method for accomplishing a task. Ritzer says that the substitution of nonhuman for human technology is also a part of control. Likewise, other industries are becoming increasingly predictable. Predictability, first is predictability.

Where, max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as a more representative contemporary paradigm (Ritzer, 2004:553). First, there's an emphasis on quantity over quality. Get free access risk-free for 30 days, just create an account. Big, mac, not the, good, mac. Overview, mcDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. All other methods are then deemed inefficient and discarded. During the cruise phase of airplane travel, pilots rely heavily on the use of the autopilot. You may think it started with Ray Kroc in the 1950's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that.

Likewise, we see the same focus on efficiency in other markets. However, they continue to be characteristics of other changing industries, such as shopping districts, education, healthcare, and more. Consumers scan their own merchandise during checkout, movie-goers purchase tickets from machines and standardized forms are required almost anywhere you. 2013 m permanent dead link. 3, predictability standardized and uniform services.


In essence, McDonaldization is the process of rationalization, albiet taken to ext reme levels. Rationalization is a sociological term that simply means the.