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the McDonaldization of Society (1993). Make up your own mind. Fast food is not necessarily good food - in fact, McDonald's food is extremely unhealthy and the taste is average and bland. It goes on and. 2, contents, aspects edit, ritzer highlighted four primary components of McDonaldization: Efficiency the optimal method for accomplishing a task. Ritzer says that the substitution of nonhuman for human technology is also a part of control. Likewise, other industries are becoming increasingly predictable. Predictability, first is predictability.
Where, max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as a more representative contemporary paradigm (Ritzer, 2004:553). First, there's an emphasis on quantity over quality. Get free access risk-free for 30 days, just create an account. Big, mac, not the, good, mac. Overview, mcDonaldization is the term invented by George Ritzer to describe a sociological phenomenom that is happening in our society. All other methods are then deemed inefficient and discarded. During the cruise phase of airplane travel, pilots rely heavily on the use of the autopilot. You may think it started with Ray Kroc in the 1950's when he bought his first hamburger restaurant, but it's origins were actually much earlier than that.
Likewise, we see the same focus on efficiency in other markets. However, they continue to be characteristics of other changing industries, such as shopping districts, education, healthcare, and more. Consumers scan their own merchandise during checkout, movie-goers purchase tickets from machines and standardized forms are required almost anywhere you. 2013 m permanent dead link. 3, predictability standardized and uniform services.
In essence, McDonaldization is the process of rationalization, albiet taken to ext reme levels. Rationalization is a sociological term that simply means the.