time of the case was extremely difficult with the rising costs of fuel, increasing security requirements after 9/11 and customers' expectations of lower fares. As a Texas native serving mostly Texas markets, it has played the role of the hometown underdog, fighting against the majors. For us, this means offering living wages for our workers, protecting our land, and conserving energy. As known in the US airline industry, Southwest is one of those airlines who are consistently earning profits despite the problems the industry is facing. tags: Business Case Analysis Strategy. Such low cost model of the corporation is brought about by an effective strategy. It shows through Southwest Airlines core values that happy the Nervous Lose of Appetite employees lead to happy customers, which create happy shareholders (Jackson., 2012). In an era of limited public and private resources, Conley and his team were looking to work with an organization that could conduct a study to quantify the economic impact for various stakeholders.

Market Analysis Characteristics The air transport sector is characterized by a strong but cyclic growth and an uncertain profitability.
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All of these may be costly ventures, but it would open the company to a larger market. As they say, the employees are willing to work hard for the company because they feel appreciated by the top management. Terrorism is one of the greatest threats for people to lose faith on the airline industry. Marketing savvy also plays a key role in Southwest's strategy. The company can spread their wings to new territories and purchase more planes to extend their capacity and cater more customers. Approach and Results from Research, hPMA engaged Duke cggc on an economic impact analysis, led by Duke cggc researcher Lukas Brun and UNC Professor William Lester. Services like these have been seen by the airline as unnecessary for an airline that provides a short-haul trip from city to city. As mentioned, Southwest offers low prices on their airplane tickets.

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